Being a professional business owner is a lot more than just a day-to-day job, it’s a true passion. Therefore, knowing the 5 most important things for a website to have will increase your chances of reaching your ideal clients, and making an impact on them. The best therapist websites are dedicated to guiding people to live the most healthy lifestyle. Usually, the first point of contact that you will make with potential clients is through your website. Because of this, it is important to have a strong online presence.
So how can you make this strong presence and make a good impression on your dream clients? We’re going to discuss the 5 most important things for a website to have in order to be the best therapist website that helps you book more clients.
An effective navigation menu is an important thing for a website to have
Your navigation bar is the first of the 5 most important things for a website to have.
It should be simple and purposeful for your potential clients or customers. You want to make it as easy as possible for them to find what they need, and quickly within your therapy website.
Make your navigation easy to find. Ideally you should have it at the top of the page, or have a hamburger menu. However, stick to the basics. Don’t do anything too fancy it would make it hard for visitors to find, or get easily confused by.
If your website visitors are able to easily navigate throughout your website and quickly find what they need, this will increase the chances of them spending more time on your website, engaging with the content you’ve provided, and making the desired call to action (purchasing your services, signing up for classes/newsletters, contact forms etc).
Make the titles for the navigation bar simple. No fancy names for your pages or this could confuse your website visitor. By having a clear and meaningful navigation, you build trust and credibility from your visitors by seeming trustworthy and professional.
Plus, having your navigation bar straight to the point with page names can improve your website SEO (search engine optimization). Google will have an easier time being able to crawl your website and index it based on your website pages. This can lead to your website being higher in rankings and google search.
Ensure that your therapy website includes all the essential pages
Which pages are the most important pages for a website? This may be your next question after figuring out the 5 most important things for a website to have.
Checkout this blog post to be sure that you have the essential pages that a successful website needs (home page, services page, contact page). I go into detail on which pages the best therapist websites usually have on this blog.
A design that maintains brand consistency DEFINITELY an important thing a website should have
What are some of the behaviors that you have when you’re first visiting a website to purchase items? Where do your eyes usually go, and what keeps you on the website? The way that the website appears visually is one of the first things that will catch your visitors attention. You want your website to catch your visitors attention. This happens by choosing the right colors (that appropriately represent your brand), fonts, images, etc. It is important to have a design that appropriately represents your brand and how you can connect and help your visitors.
As a business owner and therapist practice, choose brand elements that make your visitors feel the way that you want them to feel when they use your products/service.
After choosing the right brand elements, make sure that your branding is consistent. If your design is consistent across all platforms (social media, website, blogs, etc), you will establish credibility and trust with your potential customers. When your visitor visits your business on another platform, you want them to be able to recognize your brand and say “ok I am on the right web page”.
Emphasize the distinctive features that make your product or service stand out from the competition
Having clear, detailed descriptions of your therapy services will provide a better understanding to your potential clients/customers of what you offer and how your services/products can help them. The best therapist websites use this strategy to attract their ideal customers/clients. If your descriptions are clear and detailed, visitors will be encouraged to take action such as “sign up for a fitness class” “purchase a vitamin subscription” etc.
Show that you’re an expert in your products/services by describing them as much as possible. By showing authority in your services, your potential customers/clients will be more likely to purchase from you.
Find ways to make your products or services unique and show that uniqueness off! Showing off ways that your products are unique or different can set you apart from the competition and lead to your business standing out. Customers will come to your website for this product/service over your competitor.
Scannable content is another important thing for a website to have
The best therapist websites know who their target audience is, and knows them well. What are their demographics, needs, where do they live, what is their age, etc.
Once you know these things, you can tailor your copy within your website to speak directly to them. Be sure that the language that you use will connect with your audience. Use language that they are familiar with, and that will speak to their needs or interests.
While you’re at it, address the pain points that they have. Show them that you know how they feel and you know exactly how to help them. By knowing the common pain points that your target audience often encounters, you can appropriately communicate how your services or products can help them. Talk about how they feel right now, and how they will feel after using your products or services. How will their lives be better or easier afterward?
Tell your story to connect with them and build rapport. Once you have that connection and rapport, they are more likely to purchase from you or become a frequent visitor to your content.
Be careful not to be too long winded when talking. Get straight to the point, present your visitors with the information that they need so that your content is easily scannable. No one wants to read a long winded explanation. This could result in you losing out on a potential customer/client and losing their engagement.
What are the main takeaways?
All in all, building that strong online presence is how the best therapist websites attract more ideal clients. Being knowledgeable on the 5 most important things for a website to have, and including these things on your website will help you establish credibility and trust, which will lead to more potential clients easily booking your services/buying your products. Use these strategies to book more clients and grow your business!
Want to know why having a small business website can grow your business? Read my blog post.
Not sure where to start? I offer so many tips on my tiktok.
I also offer custom website design for therapists, and website maintenance at mistandmauvestudio.com
Do you have questions about your website growth? Leave them below.