The topic we’re going to be discussing today is a struggle that many of my new clients either fear or deal with. Even if you’ve been in business for a while, this is something you might be facing now or could face in the future. It’s all about how to stand out online, especially when you’re in a saturated market and competing with other business owners offering the same or similar services.
Standing out online is incredibly important if you want potential clients to choose you for their needs. So today, I’ll share three ways to stand out online.
Being an online entrepreneur and service provider comes with many challenges, but one of the biggest is standing out in the crowded market, especially when others are doing what you do.
For example, I work as a brand and web designer, and there are many other professionals out there offering the same services. The challenge is figuring out how to be the go-to choice for clients.
Here, I’m going to share three ways I’ve learned to stand out online as an online service provider. These strategies should help you find your uniqueness in the online world.
1. Embrace a Specific Niche:
Sometimes, we fear being too specific, worrying that we might limit our potential clientele or scare away clients by focusing on specific areas. But the truth is, if you’re too broad, you won’t connect with anyone effectively. So, it’s important to connect with someone and have a specific target in mind for your services.
This is where the client avatar comes into play. While it may have mixed opinions, having someone in mind when you’re marketing and creating content is very useful. It makes it easier for you to address your audience through your content and messaging. So, having a client avatar is a valuable approach.
However, you shouldn’t feel like you have to limit yourself to specific industries. For instance, as a web designer, you don’t have to cater only to particular businesses or industries. You can also focus on the kind of person you want to work with, personality types, or the specific problems you solve for clients.
When you narrow down in some way, clients are more likely to choose you for that specific service.
2. Lead with Your Unique Value:
In a competitive space, what sets you apart is so important. Your unique value often relates to your niche. Identify the specific problems you solve for your clients and highlight why they should choose you over others in your industry. Sharing your personal story, the journey that brought you here, can be a powerful way to connect with potential clients and make your business more relatable.
Your story adds a personal touch and helps clients relate to your journey. It can be a leading factor that draws them to your services.
3. Strategic Branding:
Your branding should be distinct and memorable, setting you apart from others in your field. You don’t want it to look like everyone else’s. It should be tailored to your ideal clients and speak directly to them.
Investing in strategic branding demonstrates your commitment to providing a high-quality service, setting you apart from those who choose to go for generic logos or branding without a thoughtful strategy. Your branding should not be basic or generic. To stand out, you have to move past the Canva and Etsy logos and invest in branding with meaning.
When your branding resonates with potential clients, it builds trust, professionalism, and legitimacy. People are more likely to choose you because they see you as a professional, a trustworthy service provider who has invested time in creating a strategic brand.
To recap, the three ways to stand out online are:
- Define a specific niche, whether it’s a personality type, a specific kind of person, or the problem you solve.
- Discover your unique value and let it shine.
- Invest in strategic branding that speaks to your potential clients.
I hope this advice helps you in your journey to stand out online. If you need assistance with brand strategy or web design, please visit my website, mistandmauvestudio.com, and fill out an inquiry form. I’d love to help you create a brand that stands out and resonates with your potential clients.
Want more helpful resources from me? Click here for the goodies!