I know that I am not the only one who gets sick and tired of social media algorithms. They’re always changing and I also am never consistent with posting. This is usually because I get frustrated with the algorithm and my drive to post goes down, causing me to not post at all. I wanted marketing freedom! A world where I dont have to master instagram reels or tiktok videos to market my business.
I wanted to be able to attract clients and grow my business WITHOUT having to rely on time consuming/overwhelming social media posts MULTIPLE times a week.
Thats how I found a perfect alternative, focusing on the SEO on my website.
Googles algorithm is way more simple to master, and isnt ever changing like Instagram and Tiktok. So once you master it, you’re good to go!
As a mom, social media marketing just. Doesnt. Work.
We are BUSY, between taking care of our littles, maintaining relationships, chores, and not to mention running our business.
Needing to think of content and then design it via static post or video just takes up too much time. On top of that, you’re not even guaranteed that your audience will see it, that is left up to the social media platforms mood that day.
I know that as a mom, running our own business helps us have a more flexible schedule for our family. Marketing shouldn’t be something that takes up so much of our time.
We desire a simple yet effective way to market and grow our business, one that leaves us time and energy for our family’s.
This is why I am here to make marketing freedom so desirable and achievable for mom bosses.
What if you could turn it into a hardworking team member that’s always on the clock (you don’t even have to pay them much)?
Your website could be your own personal marketer who works continuously, 24/7without a paycheck.
Isn’t that so nice?
All you have to do is make sure that your website is SEO friendly!
While you’re busy running your business or spending time with your family, your website is out there working as BFFs with Google to connect you with people who are actively searching for what you offer.
Think about this: with social media, you’re “out of sight, out of mind” unless you’re constantly posting. It’s super frustrating.
But with an SEO friendly website, you can show up in search results long after you’ve hit “publish.”
Blog posts and website pages are evergreen, meaning they keep working for you for months, or even years, and they never expire.
As long as your blog posts and website have up to date keywords that people are searching for, you have the chance to show up in Google search results in front of your ideal audience.
Let’s be real, trying to keep up with social media algorithms can be down right aggravating.
Especially as a busy mom, the constant changes can feel overwhelming. One week, video content is queen. The next week, it’s carousel posts.
Then out of nowhere, your reach plummets, and you’re left scrambling to figure out why.
Google’s algorithm changes too, but it’s a completely different game.
Instead of constant small updates, Google focuses on a few major updates each year. This means you don’t have to reinvent your strategy every time.
You may have to make small tweaks with google every so often, but the core principles of SEO remain pretty consistent over time.
SEO builds long-term visibility (marketing freedom for the long haul).
Once your website is optimized and ranks well for a keyword, those results are less likely to disappear overnight.
While social media platforms reward quick reactions to trends, Google rewards sustainable, long term strategies.
That means you can spend less time chasing what’s working now on social media and more time enjoying the freedom of knowing your website is steadily working for you.
This is why SEO is a more stable and predictable option for marketing freedom.
Here’s the best part.
SEO doesn’t just bring any traffic to your website, it brings the RIGHT traffic.
The traffic that’s ready to buy your solutions.
When someone finds you through a Google search, it’s because they’re already searching for a solution to their problem.
These are people who are ready to take action, and they’ve landed on your website because they believe you have what they need. They’re already in the mindset to buy, which means you don’t have to convince them to care about your product or service, they’re already there!
Compare that with social media. Sure, someone might find your profile on Instagram or TikTok, but they may have stumbled across your content by chance.
Maybe they liked what they saw but weren’t actively looking for a solution.
Social media audiences are often colder, meaning they need time to warm up to you, your brand, and what you offer.
With SEO, you’re meeting your dream clients at the exact moment they’re looking for you.
Here are a few easy tips you can use today to get started with seo.
3.Write a blog using one of those keywords, make sure it provides some type of value for your audience.
If you don’t know where to start with this, checkout my SEO to Grow! Toolkit.
In this toolkit, I walk you through all of the steps you need to take to grow your business with SEO.
If you want a more done for you approach and just simply don’t have the time to learn SEO, checkout my blog and website service where I do all of the work for you while you earn benefits from the results.
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